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ps-022 · Corporate Management

Project Study at AI Strategy Institute: Content Marketing & Thought Leadership Strategy

Automatically extracted from the linked project document. Check the original PDF before relying on a detail.

Chair listing page ↗Original PDF ↗

Document language: English · Pages: 2 · Extracted: 25 Sept 2026, 23:19

Offer 1

Content Marketing & Thought Leadership Strategy for an AI Education Brand

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English summary

The project develops and tests a content marketing strategy for the AI Strategy Institute’s education arm. Students analyze positioning and the German AI content landscape, create LinkedIn and course-promotion content, and design funnel, podcast-launch, book-discoverability, SEO, and GEO activities. The work includes a newsletter, webinar, premium-course strategy, and launch and distribution planning; it is offered to a team of 2–5 management students for 3–6 months in a hybrid Munich/remote setting.

Overview

Project details
Content Marketing & Thought Leadership Strategy for an AI Education Brand
Source excerpt · Page 1
  • “Content Marketing & Thought Leadership Strategy for an AI Education Brand” Page 1 ↗
Organization
AI Strategy Institute
Source excerpt · Page 1
  • “The AI Strategy Institute (Munich) is a hybrid think tank, consultancy, and academy for AI strategy.” Page 1 ↗
Project formats
  • Project Study
    Source excerpt · Page 1
    • “Project Study @ AI Strategy Institute” Page 1 ↗
Degree levels
Not stated in the PDF
Project goal
Build a systematic content marketing engine for the education arm, test it live in the market, and measure what works.
Source excerpt · Page 1, Page 1
  • “We are scaling our education arm and want to build a systematic content marketing engine around it.” Page 1 ↗
  • “Your team will develop the strategy, test it live in the market, and measure what works” Page 1 ↗

Topics and work

Subjects
  • content marketing
    Source excerpt · Page 1
    • “build a systematic content marketing engine around it.” Page 1 ↗
  • thought leadership
    Source excerpt · Page 1
    • “LinkedIn & founder-led thought leadership (core)” Page 1 ↗
  • AI education
    Source excerpt · Page 1
    • “build a systematic content marketing engine around it.” Page 1 ↗
  • funnel strategy
    Source excerpt · Page 1
  • search engine and generative engine optimization
    Source excerpt · Page 1
    • “optimize our website and author presence for SEO and GEO” Page 1 ↗
Application areas
  • marketing for an AI education brand
    Source excerpt · Page 1
    • “Content Marketing & Thought Leadership Strategy for an AI Education Brand” Page 1 ↗
  • promotion of state-funded courses
    Source excerpt · Page 1
    • “co-create content that promotes our statefunded courses.” Page 1 ↗
  • book and podcast launch and distribution
    Source excerpt · Page 1
    • “Develop the launch and distribution strategy for a podcast based on the new book” Page 1 ↗
  • conversion of an audience into qualified leads
    Source excerpt · Page 1
    • “Design the funnel that turns our audience into qualified leads:” Page 1 ↗
Methods and tools
  • LinkedIn
    Source excerpt · Page 1
    • “develop a LinkedIn content strategy” Page 1 ↗
  • content plan and calendar
    Source excerpt · Page 1
    • “build a content plan and calendar” Page 1 ↗
  • formats and KPIs
    Source excerpt · Page 1
  • newsletter
    Source excerpt · Page 1
  • webinar
    Source excerpt · Page 1
  • podcast
    Source excerpt · Page 1
  • SEO and GEO
    Source excerpt · Page 1
    • “optimize our website and author presence for SEO and GEO” Page 1 ↗
  • AI tools
    Source excerpt · Page 2
    • “how an AI-native company runs its own marketing with AI tools” Page 2 ↗
Activities
  • Analyze the organization's positioning and the German AI content landscape.
    Source excerpt · Page 1
    • “Analyze our positioning and the German AI content landscape” Page 1 ↗
  • Develop a LinkedIn content strategy for the company page and founder-led content.
    Source excerpt · Page 1
    • “develop a LinkedIn content strategy (company page + founder-led content)” Page 1 ↗
  • Build a content plan and calendar, and define formats and KPIs.
    Source excerpt · Page 1
    • “build a content plan and calendar, define formats and KPIs” Page 1 ↗
  • Co-create content promoting state-funded courses.
    Source excerpt · Page 1
    • “co-create content that promotes our statefunded courses.” Page 1 ↗
  • Design a funnel, including a newsletter concept and setup, a webinar format, and premium-course strategy.
    Source excerpt · Page 1
    • “Design the funnel that turns our audience into qualified leads: newsletter concept and setup, a webinar format, and the strategy for a premium course” Page 1 ↗
  • Develop a launch and distribution strategy for a podcast based on the new book.
    Source excerpt · Page 1
    • “Develop the launch and distribution strategy for a podcast based on the new book” Page 1 ↗
  • Coordinate podcast production and publishing.
    Source excerpt · Page 1
    • “rollout planning, production coordination, publishing” Page 1 ↗
  • Support the book's discoverability on retail and reader platforms, including listing and author-profile optimization.
    Source excerpt · Page 1
    • “support the book’s discoverability across retail and reader platforms (e.g. listing and author profile optimization)” Page 1 ↗
  • Optimize the website and author presence for SEO and GEO.
    Source excerpt · Page 1
    • “optimize our website and author presence for SEO and GEO” Page 1 ↗
  • Test the strategy live in the market and measure what works.
    Source excerpt · Page 1
    • “test it live in the market, and measure what works” Page 1 ↗
Kinds of work
  • Marketing and content
    Source excerpt · Page 1
    • “co-create content that promotes our statefunded courses.” Page 1 ↗
  • Business strategy
    Source excerpt · Page 1
    • “Your team will develop the strategy” Page 1 ↗
Expected outputs
  • LinkedIn content strategy
    Source excerpt · Page 1
    • “develop a LinkedIn content strategy (company page + founder-led content)” Page 1 ↗
  • content plan and calendar
    Source excerpt · Page 1
    • “build a content plan and calendar” Page 1 ↗
  • content formats and KPIs
    Source excerpt · Page 1
  • co-created content promoting state-funded courses
    Source excerpt · Page 1
    • “co-create content that promotes our statefunded courses.” Page 1 ↗
  • newsletter concept and setup
    Source excerpt · Page 1
  • webinar format
    Source excerpt · Page 1
  • premium-course strategy, including positioning, pricing logic, and connection to entry points
    Source excerpt · Page 1
    • “including positioning, pricing logic, and how it connects to the free and state-funded entry points.” Page 1 ↗
  • podcast launch and distribution strategy
    Source excerpt · Page 1
    • “Develop the launch and distribution strategy for a podcast based on the new book” Page 1 ↗
  • podcast rollout plan
    Source excerpt · Page 1
    • “rollout planning, production coordination, publishing” Page 1 ↗
  • optimized book listings and author profiles
    Source excerpt · Page 1
    • “listing and author profile optimization” Page 1 ↗
  • website and author presence optimized for SEO and GEO
    Source excerpt · Page 1
    • “optimize our website and author presence for SEO and GEO” Page 1 ↗

Requirements

Required skills
  • Business-fluent German
    Source excerpt · Page 2
    • “business-fluent German (content targets the German market)” Page 2 ↗
  • Interest in marketing, media, or AI
    Source excerpt · Page 2
    • “interest in marketing, media, or AI.” Page 2 ↗
Recommended skills
Not stated in the PDF
Eligible study fields
  • management
    Source excerpt · Page 2
    • “Team of 2–5 management students” Page 2 ↗
Programming in the project
Not stated in the PDF
Programming prerequisite
Not stated in the PDF

Practical details

Team size
Team of 2–5 management students
Source excerpt · Page 2
  • “Team of 2–5 management students” Page 2 ↗
Duration
3–6 months
Source excerpt · Page 2
Start
flexible, ideally fall 2026 to coincide with the book launchNormalized date: flexible
Source excerpt · Page 2
  • “Start: flexible, ideally fall 2026 to coincide with the book launch.” Page 2 ↗
Application deadline
Not stated in the PDF
Work location
Munich/remote
Source excerpt · Page 2
Location mode
Hybrid
Source excerpt · Page 2
Working language
  • German
    Source excerpt · Page 2
    • “business-fluent German (content targets the German market)” Page 2 ↗
  • English
    Source excerpt · Page 2
    • “English fine for supervision and reporting” Page 2 ↗

Learning and support

Learning opportunities
  • Experience with strategy going live and measurable results.
    Source excerpt · Page 2
    • “Your strategy goes live: real posts, a real book and podcast launch, a real funnel — measurable results you can show in any job interview” Page 2 ↗
  • Insight into the AI education market and how thought leadership converts into business.
    Source excerpt · Page 2
    • “A front-row seat to the AI education market and how thought leadership converts into business” Page 2 ↗
  • Insight into how an AI-native company runs its marketing with AI tools.
    Source excerpt · Page 2
    • “Insight into how an AI-native company runs its own marketing with AI tools” Page 2 ↗
Support offered
  • Weekly sessions with the founder.
    Source excerpt · Page 2
    • “weekly sessions with the founder, no layers in between” Page 2 ↗
  • Strong reference letter for outstanding work.
    Source excerpt · Page 2
    • “plus a strong reference letter for outstanding work” Page 2 ↗

Application and contacts

Contacts
How to apply
Not stated in the PDF
Further information
aistrategyinstitute.com
Source excerpt · Page 2